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The SignalHost blog
What server-side tagging actually does, written by the people running it. Specific, measured, and no longer than it needs to be.
5 min read
SignalHost for Webflow: install the app, publish once, and see your first visit arrive
How the SignalHost Webflow app adds server-side Google Tag Manager to your site: installing it, connecting a container, publishing, testing, your own domain, and disconnecting.
Read the article6 min read
Why SignalHost: what tags in the browser lose, and what your own tagging server wins back
Your analytics and ad platforms only see what reaches them from the visitor's browser. What goes missing, why it costs most where the money is, what SignalHost changes — and when you do not need it.
Read the article6 min read
Google Ads with server-side tagging: how each conversion finds its ad click
What changes when Google Ads joins your Google tag, why its conversion snippet counts every purchase twice next to a server container, and how the ad click survives until the purchase.
Read the article6 min read
E-commerce events without a shop platform: making a custom checkout report to GA4
Built your own checkout, sell subscriptions, or take payment on Stripe's page? What to push to the dataLayer, where each push belongs, and how to send the purchases no browser is there for.
Read the article3 min read
CookiePass and Google Consent Mode: what a consent banner does to your traffic
A banner that speaks Consent Mode does not switch Analytics off — it changes what every hit carries. How CookiePass wires it up, what your server container sees before and after the choice, and why the numbers on your container page come in pairs.
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Every GA4 event your server container sees, and where each one comes from
Thirteen standard events arrive without a single tag of yours. Sixteen more need your site to send them, and SignalHost builds a tag for each. Here is the full list, grouped by source, and what to check when one is missing.
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Server-side tagging for a Shopify or WooCommerce store: what fires, what does not, and what to install
Every guide to e-commerce tracking skips the same sentence: the tags only fire if the store pushes the events. What a stock store pushes, what to add, and what SignalHost builds for you.
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A cookie banner in front of server-side tagging: what changes, and what does not
Moving tags to your own domain does not change what you may collect. It changes where the request goes. How Consent Mode, a consent manager and a server container fit together — and the two mistakes that send data straight to Google.
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Pointing your own domain at a tagging server: the CNAME, the certificate, and Cloudflare error 1014
metrics.yoursite.com is the whole point. Exactly what the DNS record has to say, why it must point at a DNS-only name, and what goes wrong when it does not.
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